Ashton Kutcher went LIVE tonight in what is called a "social stream" and I tuned in (or signed on rather) to get involved! He took the camera behind the scenes at his production company Katalyst. To prove he was actually live, he gave out his phone number and had us call. He did accept the call from one of us! And, to go one further, he repeated a message I sent to him. So, yes, we had contact with the REAL Ashton. His concept behind this social group was really neat although I'm not sure it played out as well as it could have.
He had a decent amount of celebrities and entertainment. Kenna was walking on a treadmill as Ashton interviewed him, Kat Badar covered Taylor Swift, Kim Kardashian was actually on Skype in her car on her way over. She was talking to us as she applied her lip gloss. When she did arrive, even though she had to pee, they put a mic on her and she started showing Ashton pictures of her newborn nephew (Kourtney's baby) Mason Dash. She then talked about an upcoming role she's playing on CSI NY, but Ashton spoiled the ending and we know "who did it"! That's what's great about being live! You can see slip-ups, celebs being human, and even catch some interesting news you may not have known otherwise!
Although Ashton promised he was live and that there would be no commercials, every couple of minutes, major product placement would take place during a clip he would switch over to. Let's just say a lot of us left this experience craving hot pockets in the worst way! Ashton would also show some previously recorded clips of interviews he did. The Jersey Shore cast is one example (where he learned to become "guido").
Things were going great and Ashton was taking questions from us until a magician showed up. Then things got weird. The serious magician Dynamo was trying to do a card trick and Kim was messing around with questions, and before you knew it...it was almost like the three of them were hanging out and leaving us out of the conversation. People started leaving and attention was lost. Then by surprise, Ashton shut down. I'm thinking it may've been due to technical difficulties OR it may've infact been over. We did however experience some glitches early on when his computer went down and he was not in chat with us. It was back up and running in no time though.
Humor value was not so high, but this was his first time going live and doing this. It was a risk to take. As for entertainment and originality...I give him an A+!! I do see this as being the way of the future. Everyone can now be involved in live interviews and see what takes place behind-the-scenes in Hollywood.
*pic from the Insider
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